Keywords and content directs traffic to your website
Posted on | September 24, 2008 | No Comments
Nowadays, users do not type in url or domain name or use their bookmarks to navigate to your websites. Users search for content. They will key in at the address toolbar either fragments of the url that they remember or the name of your website or just some keywords. They will click on the first link that appeals to them the most. Therefore by having more text content on your website, you are increasing your chances of getting visitors.
For example: you are selling apparels, by checking out https://adwords.google.com/select/KeywordToolExternal, you should be able to filter out a list of keywords that are most descriptive of your products.
Writing an informative column or a blog with the content tuned towards the keywords would generate more relevence hits.
- contents that is accurate, useful and interesting – users who find your content of use to other people will forward your contents and link back to your website.
- popular keywords – check out say 3 highly rated keywords from https://adwords.google.com/select/KeywordToolExternal and incorporate that into your content. Repeating them once or twice through out the page.
- link to relevance products in your e-commerce shopfront.
- bonus : try to submit your content to an article network to gain more views
Back to our example of apparels seller.
1. Content that is accurate, useful and interesting
Start a blog or a weekly column. You can write about how to select dress type to compliment your figure. Or put together an outfit build from the apparels in your eshop, add in writing of the style, what type of occasion to wear it to. This would be excellent information that most ladies love to read and share. Similarly for people who shares the same interest, they will blog about it, email the link to their friends who might be interested.
When you have content that is of use to your visitors, getting them to subscribe to your newsletter or RSS feed is easier.
2. Popular keywords
Including highly rated keywords such as ‘prom dress’, ‘designer dress’, ‘party dress’, you are maximizing your chances of getting visitors. From Google Adwords, ‘prom dress’, ‘formal dress’ have the search rate of 1million times and 300, 000 times respectively. Fashion trends and fashion shows are also strong keywords.
3. Link to relevance products
Link to the products you have mentioned in your text content. And make sure that they can be easily purchased. Your content has not only draw more traffic to your website. It has also the potential to turn your visitors into buyers. Look at net-a-porter.com, it is the graphical arrangement of their products that has attracted a lot of interested visitors and buyers.
4. Submit your content to an article network or portal to gain more views
Getting your content on article helps to boost your reputation, your position as an expert in the field. Do make sure that your content is well research before submitting.
http://ezinearticles.com/ is good place to start your submission.
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